wara-wara yaiku ngandharake sawijining bab marang wong akeh.
}Ngandharake sawijining bab marang wong liya bisa kanthi maneka cara, ana sing nganggo diomongke langsung, ana sing migunakake tulisan (brosur, ariwarti, kalawarti) lan ana kang disiarake lumantar radio, TV lan sarana liyane.
}Wara-wara sing tujuane aweh weruh marang wong akeh kanggo nawakake barang utawa jasa, diarani iklan
Ciri-cirine wara-wara (iklan)
}Isine cekak aos
}Cetha (gamblang), narik kawigaten
}Gampang dimangerteni / dieling-eling
}Nawakake barang kang nyata
}Bisa dikantheni gambar (dagangane)
}ora ngala-ala produk liya
tuladha iklan
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